newpollution

newpollution

Jonny Norridge / design studio

Graphic Design, Interactive Design & Art direction

Design can be both visually stimulating and conceptually enlightening — this design studio is based on that desire, and congruent the belief that good design matters.

newpollution is the design studio of Jonny Norridge. For coming up to 20 years, Jonny has been producing work for a vast array of clients. newpollution was set up in 1999 as an experimental interactive art design space by Jonny Norridge. In 2001 newpollution became the working title for Jonny’s design studio (previously Jonny had spent 2 years working for a web design consultancy in the south east of England working with clients such as, Wella, Sky, and Yell).

Jonny works at newpollution as a solo designer, consultant and art director; and where necessary employing the skills of a trusted network of designers and developers. Documented on this site are a selection of projects from the last 15 years

Design Matters

Jonny is passionate about creating designs with smart conceptual thinking and vigorous visual language. He thrives when solving problems and creating graphics that communicate with flare. He approaches every project with a belief that good design matters. The intention is the pursuit of great design — the harmonious marriage of a good concept complimented and communicated through the means of appropriate graphic language. This is the particular gift a graphic designer has to offer. Many people can think up a neat idea, and there are many others who can make things look good and ‘on trend’; the graphic designer who shows true flare is able to combine brilliant ideas with vital visual language and so communicate more substantially than either could by themselves.

Jonny’s educational training includes, Foundation Art (Oxfordshire College of Art & Design) and an BA(hons) in Graphic Design (Nottingham Trent University), both these establishments, encourage an outlook of taking art and design both playfully and seriously, pursuing experimentation, strong craftsmanship and a love of good conceptual thinking — this approach continues to influence Jonny’s work a decade and a half later.

Teaching

Jonny also continues to undertake guest lecturing posts at universities and colleges. This has been most consistently done at Nottingham Trent University on Graphic Design BA(Hons), where, for well over a decade, he has run tutorials, workshops and lectured on graphic design and interactive media.

 

Further information available:

Design Matters

newpollution exists because good design matters. The intention is for a harmonious interweaving of communication, aesthetics and meaning.

newpollution is the design studio of Jonny Norridge. For over 15 years, Jonny has been producing work for a vast array of clients. Jonny is passionate and approachable. He thrives when creatively engaging in design problems and exploring graphics that communicate effectively. He regularly works on projects as a consultant, solo designer and art director; and where necessary employing the skills of a trusted network of designers and developers.

Contact

Jonny Norridge,
newpollution design studio,
Nottingham. UK

e: jonny@newpollution.co.uk
t: 0.7850.152572